The Background

Gallop Magazines sister publication ”GaloppMagasinet” was established in Sweden in 2007 as a private project to support racing.
So you can say that we’re a brand new magazine that’s been around for six years…

We where voted 2nd best new magazine in Sweden in our first year.(By trade magazine Resumé) and since 2010 we’re the official magazine for The Swedish Jockey Club.

We travelled the world looking for new stories. We went to races in UK, France, Kentucky, California, Libya, Syria, Turkey, Qatar, Tunisia, UAE, Germany, Poland, Italy – you name it. And every where we went we brought copies of our magazine. One day a woman in Kentucky started reading. Well, she didn’t really read, but she looked at the pictures and said the magic words:

”– Why don’t you do this in English?”

That started something within us. Lit our entrepreneurial (?) fires. And so in 2012 we decide to go for it.

Here are the covers of all the issues we’ve made in Swedish so far.